Updated: Feb 7, 2019
It’s been said that 80% of success is showing up. But that’s not true. It isn’t enough to show up. You’ve got to be seen showing up. People need to know when you are going to show up. They want to know how you show up. So, how do you raise your professional visibility?
1. Define your brand.
Or you might call it your niche area of expertise. Possibly your value proposition. Your elevator pitch. Your passion. What’s important here is to identify the skills that are uniquely yours: things you love to do but others don't, things that come easy to you, but others find more challenging, and so on. Once you’ve defined these characteristics, you’ll find it much simpler to articulate what exactly you bring to the table. And once you have clarity on what you can bring to the table, focus on doing more of that. Become to ‘go-to’ expert, the ‘it’ person for a particular need. Only you can do you the way you do you! If you differentiate yourself, it doesn’t matter what anyone else is doing. Sasha Shillcutt is super at this. She’s galvanized serious professional visibility around the concept that scholarly presence and hot pink high heels are not mutually exclusive, and she’s focused much of her work on the concept of staying true to yourself in the hyper-conformist world of academia and medicine. It’s her brand.